In the Beginning a.k.a. Module 1
Module 2: Storytelling & Public Relations
Module 3: Press Releases 101
Module 4: Media Relations Squared
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Coming Up in Module 4 (0:40)
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Your Website & Media Relations
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Pitching Stories to the Media (5:22)
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Inverted Pyramids (4:34)
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It is Best to Show You (20:20)
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Headlines & Subheadlines (3:03)
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Best Practices for Subheadlines (4:21)
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Eh & Meh (3:25)
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Checklist For Templating Press Releases
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Printable: Checklist for a Good Press Release
Module 5: The End Is Just The Beginning
Module 6: Digging For Gold: How To Get In Front Of The Right Media
Module 7: Building Media Relationships
Module 8: Planning
EXTRA! EXTRA!
